Bourbon is booming, but it's also changing.  

At Bourbon Story Magazine, we believe the history of America's only native spirit is a good story, and we're going to tell it, one piece at a time. Our magazine will sort through the stories to cull the history from the hagiography, and separate what's true from what's merely good for business. 


Our approach

Bourbon Story is an independent magazine founded by and operated by journalists in the interest of our readers, not the many distilleries or other concerns we cover. Some of us are Kentuckians and others come from all over, but as a group we're neither confrontational nor apologetic. We have a genuine interest and appreciation for whiskey in general and bourbon in particular. But our interest is in telling the truth, and to do it in as engaging manner as possible.